The Hidden Risk Brands Face When They Stop Listening.
Introduction In today’s dynamic landscape, brand loyalty is not built on a single campaign or moment—it’s earned over time through consistent connection, relevance, and trust. Yet many brands make a fatal mistake: they stop listening. When companies assume they already know what consumers think, feel, or expect, they risk becoming outdated or misunderstood. Consumer sentiment […]
CATI vs Online Panels: Which Method Delivers Better Insights for Healthcare & B2B?
Introduction In today’s data-driven world, market research is no longer a support function—it’s a strategic imperative. For businesses operating in dynamic sectors like healthcare and B2B, the need for actionable insights has never been greater. At Robas Research, we understand that the real power lies not in data collection alone, but in choosing the right method that unlocks value from that […]
Mobile Market Research: Real-Time, Real-World Insights at Your Fingertips
Introduction In today’s always-on, mobile-first world, consumer insights must move at the speed of life. Whether someone is commuting to work, browsing at a café, or walking through a shopping mall—research doesn’t need to wait. Mobile market research empowers companies to capture feedback from consumers in the moment, through the very devices they use daily—smartphones and tablets. […]
Using CATI to Understand Consumer Behavior and Preferences
Introduction In today’s fast-paced business landscape, truly understanding your audience isn’t just an advantage—it’s a necessity. Studies suggest that campaigns aligned with consumer preferences can improve success rates by over 70%. But how do businesses uncover these preferences with both depth and accuracy? That’s where CATI (Computer-Assisted Telephone Interviewing) comes in. By combining the human touch of a […]
Case Study 5: Go-to-Market Strategy Research for an AgriTech Startup
An early-stage AgriTech company had developed a precision irrigation technology targeting smallholder farmers in Maharashtra and Karnataka. The founding team had deep technical expertise but limited market insight into farmer adoption behavior, willingness to pay, distribution channel preference, and the influence of government subsidy schemes on purchase decisions. Research Approach Robas Research designed a ground-level […]
Case Study 4: Feasibility Study for a Healthcare Infrastructure Investment
A private equity firm was evaluating a significant investment in a regional hospital chain targeting Tier 2 and Tier 3 markets in South India. The fund required an independent demand assessment, competitive landscape analysis, and patient willingness-to-pay study to stress-test the target company’s financial projections before finalizing the deal. Research Approach Robas Research conducted a […]
Analyzing Stakeholder and Investor Behavior in U.S. Housing Policy Decisions
Housing policy is a foundational pillar in the socio-economic structure of any country. In the United States, it directly affects not only the housing market but also broader aspects like urban development, social equity, and investment landscapes. Recognizing this importance, a pre-eminent client approached us to conduct a targeted study to understand the behavior of […]
Understanding Singapore’s GenPop — A Seamless Blend of Precision, Speed & Strategy
Objective Challenges: Role of Robas Research Have a research project but not sure whom to contact and how to start? We got you covered! With the depth and breadth of research panels, and regional presence in the USA and India, Robas Research – one of the leaders in market research industries works with 20+ industries’ […]
Baseline Study – Listening, Learning & Leading Change
From solar lights to school labs, we mapped real-world impact with one goal: better futures for communities.Location: Bengaluru, IndiaTimeline: Completed within the agreed timeframe 1.The Purpose Behind the Project2.The NGO supporting this project had one question:3. “How are our interventions really helping the people on the ground?” To answer that, we went to where the story […]