Offline Data Collection
TYPES OF PROJECTS HANDLED BY THE ROBAS RESEARCH TEAM:
Face to Face interview
Focused Group Discussions
Depth Interviews
Observation Methods
Mystery Auditing
Central Location Test (CLT)
Focus Groups
A 2-phase recruitment process leveraged against our robust and fresh F2F panel
Phase 1: Pre-recruitment
- Targeted consumers are screened via online semi-open questionnaires from our proprietary panel.
- Our semi-open questionnaires combine closed- and open-ended questions to enhance the identification and sampling of respondents, based on our clients’ specifications.
- The pre-recruitment survey allows anticipating the major topics that will be covered during the focus groups and writing the moderation guide.
Phase 2: Final Recruitment
- The sampling is finalized via in-depth telephone interviews.
- Our highly trained team of recruiters knows how to find the proverbial needle in a haystack and the right mind-sets for your survey.
- Thanks to our online panel, we can schedule focus groups within 24 to 48 hours.
Moderation
A team of qualified experts with extensive backgrounds in both marketing & social sciences
- The focus groups are conducted by a team of highly qualified in-house moderators with extensive backgrounds in psychology, sociology, anthropology, linguistics, NLP and client-side marketing.
- The sessions follow discussion guides that include multiple projective techniques (visual aid inserted).
- Each research project is assigned to a survey supervisor who has extensive experience in the sector that applies to the survey.
Our Associations
