Healthcare Client Strengthens Go-to-market Strategy with Robas Market Research Leadership
Indian Healthcare Startup Partners with Robas to understand the market of Remote Care and Home Care to solidify their go-to-market (GTM) strategy and improve their service value proposition with 100% accuracy
Understanding the Business Model of Italian Restaurants in the USA
These projects showcase our ability to deliver high-quality, insightful, and timely market research tailored to diverse sectors and geographies.
Introduction:
Understanding consumer behavior and operational strategies is essential for any business aiming to thrive in a competitive marketplace. In this dual-focused case study, we explored two unique sectors—Italian restaurants in the USA and smoking behavior in Germany—each with its own set of challenges and insights.
For the Italian restaurant study, the objective was to decode the business model, identify key purchasing triggers, and understand customer preferences across gender-balanced respondents. With a sample size of 500, this study provided actionable insights into how Italian cuisine is received, preferred, and consumed in the American market.
In parallel, we conducted a focused behavioral study on smokers in Germany. The aim was to understand their purchasing behavior and personal experiences with quitting smoking. The study targeted long-term smokers and was conducted under a tight timeline of 5–7 business days, requiring precise recruitment strategies and regional balancing.
Target Audience:
- Gender Split: 50% Male | 50% Female
- Region: USA
- Sample Size: 500 respondents
- Research Methodology: Computer-Assisted Web Interviewing (CAWI)
Objectives:
The objective of this study was to delve deep into the business model of Italian restaurants operating in the United States. The focus was to understand purchasing behavior, target demographics, regional preferences, and overall market dynamics that define the success and challenges of Italian cuisine ventures.
Purchasing Behavior of Smokers in Germany:
Client Objective:
Our esteemed client sought to explore the purchasing behavior and mindset of smokers in Germany, particularly focusing on their efforts and challenges in quitting smoking.
Target Group:
- Respondents: Active smokers (smoking for more than 3 years)
- Market: Germany
- Sample Size: 100 respondents
- Fieldwork Timeline: 5–7 business days
Challenges Faced:
Ensuring a balanced sample across various regional quotas. Recruiting respondents who were open to discussing their personal struggles and behavioral patterns related to smoking.
Our Approach & Solution:
- We initiated the study with thorough secondary research, identifying smokers with a history of 3+ years as ideal respondents.
- Our sampling strategy focused on urban areas, where recruiting willing participants was more feasible.
- We implemented targeted recruitment tactics to improve participation and data quality.
Outcome & Delivery:
- Successfully achieved a balanced and interlocked sample across all specified quotas.
- Delivered 100 high-quality responses within the committed timeframe.
- Provided the client with a comprehensive data report, ensuring transparency and actionable insights.
- The study was met with positive feedback and satisfaction from the client due to the quality and depth of insights.
Conclusion:
Both case studies delivered valuable insights that helped our clients make informed strategic decisions. Through methodical planning, urban-centric recruitment, and an unwavering commitment to data quality, we successfully met client expectations and research objectives.
The study on Italian restaurants in the USA highlighted evolving consumer preferences and helped outline a modern restaurant business model that resonates with today’s diners. Meanwhile, the smoking behavior study in Germany provided deep psychological and behavioral understanding—vital for public health campaigns and product marketing.
Our ability to handle complex quota requirements and deliver within tight timelines further reinforced our reputation as a trusted research partner. With each study, we continue to raise the bar in delivering reliable, data-driven insights that empower our clients to grow and innovate.
Call to Action:
At Robas Research, we are dedicated to enhancing early childhood education and care through data-driven insights and community engagement. If you are a center worker, parent, or caregiver interested in improving the educational landscape for children, contact us today to learn how we can support your initiatives.
Contact Us:
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Robas Research Private Limited
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