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Decision Makers for Cloud Infrastructure Solutions:
Decision Makers for Cloud Infrastructure Solutions: Navigating Cloud Adoption in Russia:
Cloud infrastructure is revolutionizing how businesses operate, especially in emerging markets like Russia. Robas Research partnered with a leading cloud solutions provider to study the decision-making process of senior IT leaders and executives in organizations with over 1,000 employees. Our goal was to understand cloud technology procurement trends over the past 24 months or those planned for the next year.
Introduction:
Cloud infrastructure has become the backbone of modern business operations, driving agility, scalability, and innovation. But for companies with over 1,000 employees, making the right decisions around cloud solutions is crucial and complex. This case study highlights how Robas Research helped a client survey decision-makers from large organizations in Russia to understand their cloud infrastructure procurement processes and strategies.
Problem Statement:
Our client, a leading provider of cloud solutions, needed to understand how large enterprises in Russia were adopting cloud infrastructure technologies. Specifically, they wanted to survey decision-makers who had either procured cloud technologies (storage, servers, desktops, mobile devices, or networks) in the last 24 months or intended to do so in the next 12 months. The challenge lay in accessing this niche audience in a rapidly growing and competitive market, while ensuring that respondents met strict qualifying criteria related to their procurement processes and job responsibilities.
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Objectives:
The primary objective was to conduct a targeted survey of decision-makers responsible for cloud infrastructure in companies with over 1,000 employees across Russia. We aimed to provide the client with actionable insights into:
- The specific cloud technologies being procured.
- The decision-making criteria used by key stakeholders.
- The challenges and opportunities within the cloud infrastructure market in Russia.
Methodology:
To tackle this challenge, Robas Research developed a comprehensive approach, involving:
Incentive Structure:
We crafted a highly relevant and appealing incentive structure to keep the niche B2B audience engaged and reduce dropouts.
Real-Time Recruitment:
To ensure that we met the required sample size and quotas, we conducted real-time recruitment, focusing on individuals who met the client's qualifying criteria—either full-time decision-makers or those sharing cloud infrastructure responsibilities with their teams.
Solution:
Optimized Local Outreach:
By aligning our survey invitations with local working hours in Russia, we maximized engagement. We also worked closely with the client to ensure that our questionnaire addressed the most relevant procurement-related concerns, making it easier for respondents to participate.
Flexible Recruitment and Profiling:
ince finding respondents who had not been previously profiled based on cloud infrastructure purchases was difficult, we employed real-time recruitment techniques. This allowed us to quickly identify new decision-makers within the procurement window, ensuring the quality of our sample data.
Results:
The project was delivered within the stipulated timeline, with all key objectives met. We successfully:
- Surveyed respondents from companies with over 1,000 employees, meeting the job-title and procurement criteria.
- Provided the client with high-quality, actionable data on cloud infrastructure procurement trends, decision-making processes, and market challenges in Russia.
- Enhanced the client’s understanding of the unique needs and priorities of Russian enterprises, enabling them to tailor their cloud solutions more effectively.
The client expressed high satisfaction with the quality of the data and the timely delivery of the project. Our comprehensive approach ensured that even a niche and challenging audience could be accessed, and valuable insights were gained.
Conclusion:
This project demonstrated Robas Research’s ability to successfully engage with specialized B2B audiences in emerging markets like Russia. Through careful planning, real-time recruitment, and customized incentive strategies, we helped the client gain deep insights into cloud infrastructure decision-making within large organizations. Our approach ensured that we met the project’s specific needs while maintaining the highest standards of data quality.
How Robas Can Help:
Robas Research played a pivotal role in the “Decision Makers for Cloud Infrastructure Solutions” case study by providing a comprehensive approach tailored to the unique challenges of cloud adoption in the Russian market. Here’s how we contributed to the project:
Targeted Research Expertise: Our team utilized its extensive knowledge of the Russian market and its nuances, ensuring that the survey was designed to effectively reach decision-makers within large organizations. This allowed us to gather relevant and actionable insights that would not only meet the client’s needs but also reflect the complexities of the local market.
Optimized Sample Outreach: We meticulously planned our sampling strategy to align with local business hours, maximizing engagement with decision-makers. This ensured we obtained high-quality responses from the right audience, providing a clearer picture of the procurement landscape.
Effective Incentive Structures: Understanding the importance of motivation in B2B surveys, we implemented tailored incentive programs that appealed to participants. This approach minimized dropout rates and encouraged more decision-makers to share their insights, enhancing the quality of the data collected.
Real-Time Recruitment: Our commitment to achieving specific quotas led us to employ real-time recruitment techniques. This agile approach allowed us to quickly adjust our strategies and reach our goals efficiently, ensuring the project was completed within the designated timeframe.
Data Quality Assurance: Robas Research is dedicated to delivering high-quality data. We employed rigorous quality control measures throughout the data collection process, ensuring the insights provided to the client were reliable and actionable.
Actionable Insights: The research findings delivered not only met the immediate objectives of the project but also equipped our client with strategic recommendations for enhancing their cloud offerings. Our insights enabled them to better understand market demands, competitive positioning, and the overall landscape of cloud adoption in Russia.
Through these efforts, Robas Research effectively supported our client in navigating the complexities of cloud adoption, ensuring they made informed decisions that would enhance their competitive advantage in the digital landscape.
Call to Action:
Unlock the power of data-driven insights with Robas Research. Whether you’re looking to engage niche audiences or tackle complex market challenges, our innovative research methodologies can deliver the results you need. With our proven track record in B2B research, we can help you understand your market better and make informed decisions. Contact us today to see how we can support your business in navigating cloud infrastructure solutions or any other market challenges.
Contact Us:
Address:
Robas Research Private Limited
#155, Kumaran’s RV Arcade, 2nd Floor,
9th Main Road, Sector 6,
HSR Layout, Bengaluru – 560102, India
Contact:
080-49728004
+91 9663211123
Email:
rfq@ro-bas.com
Website:
www.ro-bas.com
