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Offline Data Collection


face to face interview

Face to Face interview

Focused Group Discussions

Depth Interviews

Observation Methods

Mystery Auditing

Central Location Test (CLT)

Focus Groups

A 2-phase recruitment process leveraged against our robust and fresh F2F panel

Phase 1: Pre-recruitment

  •  Targeted consumers are screened via online semi-open questionnaires from our proprietary panel.
  • Our semi-open questionnaires combine closed- and open-ended questions to enhance the identification and sampling of respondents, based on our clients’ specifications.
  • The pre-recruitment survey allows anticipating the major topics that will be covered during the focus groups and writing the moderation guide.

Phase 2: Final Recruitment

  •  The sampling is finalized via in-depth telephone interviews.
  • Our highly trained team of recruiters knows how to find the proverbial needle in a haystack and the right mind-sets for your survey.
  • Thanks to our online panel, we can schedule focus groups within 24 to 48 hours.


A team of qualified experts with extensive backgrounds in both marketing & social sciences

  • The focus groups are conducted by a team of highly qualified in-house moderators with extensive backgrounds in psychology, sociology, anthropology, linguistics, NLP and client-side marketing.
  • The sessions follow discussion guides that include multiple projective techniques (visual aid inserted).
  • Each research project is assigned to a survey supervisor who has extensive experience in the sector that applies to the survey.

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