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Primary Research

Primary research entails obtaining firsthand data through direct investigation by the researcher or commissioned data collection. This approach is crucial when tailored information is needed, as exemplified by companies conducting primary market research to understand customer perceptions, analyze market segments, and assess brand performance before and after a product launch.

We at Robas Research believe in adding value to our customer’s business life. We perform various primary market research studies catered to 20+ industries across the world, read on to know more about the type of research and our capabilities.


With a track record of excellence, innovative methodologies, and a commitment to delivering actionable insights, Robas Research stands out among boutique market research agencies worldwide. Know more about why Robas Research would be your go-to solution for primary market research and delve into the diverse range of services we offer. Additionally, check our case studies that demonstrate our prowess in the field.

Why Robas Research for Primary Market Research?

Robas Research is your end-to-end primary market research partner, offering a comprehensive suite of services that cover every aspect of the research process. Here’s why you should choose us:

Full-Service Expertise

We handle every step of the research journey, from crafting survey questionnaires and in-depth interview guides to recruiting sample personas tailored to your needs. Our 11+ years of services also encompass scheduling interviews, data collection through various methods, and advanced data analytics.

We understand our clients better than anyone

From the beginning, we get into a call to understand the objectives, and challenges of our clients and ensure we craft personalized online and offline market research services that will suit their needs while also suiting their budget, from the start-up to small-medium sized business to enterprises and market research companies and consultant we work with all locally and globally.

AI-Powered Analysis

We leverage cutting-edge AI technology for automated data analysis, providing you with quick and accurate insights. This ensures that you receive actionable information promptly.

24/7 Support

Our commitment to client satisfaction extends beyond office hours. We offer round-the-clock support to address any questions or concerns you may have

Flexibility and Dynamism

Robas Research is known for its adaptable and hardworking approach. We tailor our services to meet your unique requirements and provide smart, dynamic solutions.

Industry Recognitions

We are proud to be certified by the top 20 survey companies, including Quirk Research ( Additionally, we are members of industry organizations like MRSI (Market Research Society of India), Succeet Germany, and ESOMAR Congress, and hold ISO certifications. We are also recognized as a Great Place to Work.

Our Various Types of Primary Market Research Services

At Robas Research, we offer a wide array of primary market research services, each tailored to meet specific needs:
  • Surveys: Traditional surveys provide quantitative data, making them ideal for studying large populations and trends.
  • Qualitative Interviews: In-depth interviews delve into the intricacies of consumer behavior, opinions, and perceptions, allowing for a deeper understanding.
  • CATI (Computer-Assisted Telephone Interviews): CATI is a highly effective method for gathering data via telephone conversations.
  • CAPI (Computer-Assisted Personal Interviews): CAPI involves face-to-face interviews conducted using digital devices for data capture.
  • AI-Enabled Spoken Interviews: Our advanced AI technology facilitates spoken interviews, enhancing data collection efficiency and accuracy.
  • Online and Offline Market research: Our teams are experts in both online and offline market research services, making it customized and personalized as per the client; ‘s requirements.

When to Consider Each Service

  • Surveys: Use surveys for broad data collection from a large and diverse audience.
  • Qualitative Interviews: Employ qualitative interviews when you require in-depth insights, such as understanding motivations and emotions.
  • CATI and CAPI: Opt for these methods when direct interaction with respondents is necessary for gathering specific information.
  • AI-Enabled Spoken Interviews: Leverage AI for fast and precise data collection when dealing with a tech-savvy or remote audience.

Case Studies

Local Case Study: Product Conceptualization in India, Top Tech Company (Target Size: 1000)

Robas Research was tasked with assisting a technology client in India in their product conceptualization study before launching it in the market. In just two months, we achieved this by employing innovative methods:
  • Engaging and Rewarding Sample Audience: We incentivized and engaged the target audience creatively, ensuring active participation.
  • Innovative Data Collection: Robas Research utilized in-house technology for data collection, creating a seamless experience for respondents.
  • Automated Insights: Our AI-powered analysis generated insights, and we crafted theme-based reports with human quotes from interviews.

Global Case Study: Healthcare Research Across BRIC Countries (Sample Size: 10,000)

In a week, Robas Research successfully reached out to healthcare professionals in BRIC countries (Brazil, Russia, India, China) to gather a sample size of 10,000.

Key achievements included:

  • Extensive Global Reach: Leveraging our international panel of 5 million+ professionals, we segmented respondents based on job roles.
  • Personalized Incentives: We incentivized participants with personalized gifts, validating responses through documented experiences.
  • Cutting-edge Market Research: Tools and our trendsetting in-house survey design, data collection tools powered by AI analytics using deep learning, ML, cloud, and other technologies
  • Being GDPR compliant, we are sensitive and comply with country-specific data rules, privacy, and other things. Our clients have been working with us based on this deep trust they have in us along with our capabilities

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Our Associations

So why wait…..

Robas Research's ability to navigate complex research landscapes and deliver results within challenging timelines makes us a leading choice for primary market research. Whether you're looking for local insights in Bangalore, India, or conducting global studies, trust Robas Research to provide you with valuable, data-driven insights that drive success.

Frequently Asked Questions

Our team of experts collaborates closely with you to understand your research objectives and target audience. Based on these factors, we recommend the most suitable research methods. For instance, surveys are ideal for broad data collection, while qualitative interviews delve into deep insights. We provide tailored recommendations to ensure your research goals are met effectively.


Quality and accuracy are paramount in our research. We employ rigorous data validation processes and incentivize respondents creatively to ensure genuine responses. Additionally, our AI-powered analysis enhances the accuracy of insights. Our certifications and industry memberships underscore our commitment to upholding the highest standards in data collection and analysis.

Robas Research specializes in 20+ verticals, including FMCG, Healthcare, Automotive, and Technology, among others. Our experienced team understands the unique dynamics of each sector, allowing us to provide tailored research solutions that yield actionable insights. Whether you're in a local or global market, we have the expertise to meet your research needs effectively.