KEY RESPONSIBILITIES:

• Conduct research to identify potential leads and target markets.
• Use various methods, including online research, social media, email campaigns, and cold calling, to generate leads.
• Qualify leads based on established criteria to ensure they are a good fit for the company’s products or services.
• Maintain and update the lead database with accurate and current information.
• Track lead interactions and progress through the sales funnel using CRM software.
• Ensure data integrity and compliance with data protection regulations.
• Initiate contact with potential leads through phone calls, emails, and social media messages.
• Develop and send personalized messages to engage prospects and set up meetings.
• Follow up with leads to nurture relationships and move them through the sales process.
• Work closely with the sales and marketing teams to align lead generation efforts with overall sales strategies.
• Provide feedback on lead quality and campaign performance to the marketing team.
• Collaborate with sales representatives to ensure smooth handoff of qualified leads.
• Track and analyze key performance indicators (KPIs) related to lead generation.
• Prepare and present regular reports on lead generation activities and outcomes.
• Identify trends and opportunities for improvement in lead generation strategies.
• Assist in the planning and execution of lead generation campaigns, including email marketing, social media, and content marketing.
• Monitor campaign performance and make data-driven adjustments to optimize results.
• Coordinate with the marketing team to ensure consistent messaging and branding.
• Stay updated on industry trends, market conditions, and competitor activities.
• Continuously improve knowledge of the company’s products and services to effectively communicate value propositions to prospects.