Posted 1 week ago

KEY RESPONSIBILITIES:

  • Conduct research to identify potential leads and target markets.
  • Use various methods, including online research, social media, email campaigns, and cold calling, to generate leads.
  • Qualify leads based on established criteria to ensure they are a good fit for the company’s products or services.
  • Maintain and update the lead database with accurate and current information.
  • Track lead interactions and progress through the sales funnel using CRM software.
  • Ensure data integrity and compliance with data protection regulations.
  • Initiate contact with potential leads through phone calls, emails, and social media messages.
  • Develop and send personalized messages to engage prospects and set up meetings.
  • Follow up with leads to nurture relationships and move them through the sales process.
  • Work closely with the sales and marketing teams to align lead generation efforts with overall sales strategies.
  • Provide feedback on lead quality and campaign performance to the marketing team.
  • Collaborate with sales representatives to ensure smooth handoff of qualified leads.
  • Track and analyze key performance indicators (KPIs) related to lead generation.
  • Prepare and present regular reports on lead generation activities and outcomes.
  • Identify trends and opportunities for improvement in lead generation strategies.
  • Assist in the planning and execution of lead generation campaigns, including email marketing, social media, and content marketing.
  • Monitor campaign performance and make data-driven adjustments to optimize results.
  • Coordinate with the marketing team to ensure consistent messaging and branding.
  • Stay updated on industry trends, market conditions, and competitor activities.
  • Continuously improve knowledge of the company’s products and services to effectively communicate value propositions to prospects.

Job Features

Job Category

Lead Generation Executive

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