Responsibilities:

Lead Generation:
Conduct research to identify potential leads and target markets.
Use various methods, including online research, social media, email campaigns, and cold calling, to generate leads.
Qualify leads based on established criteria to ensure they are a good fit for the company’s products or services.
Database Management:
Maintain and update the lead database with accurate and current information.
Track lead interactions and progress through the sales funnel using CRM software.
Ensure data integrity and compliance with data protection regulations.
Prospect Outreach:
Initiate contact with potential leads through phone calls, emails, and social media messages.
Develop and send personalized messages to engage prospects and set up meetings.
Follow up with leads to nurture relationships and move them through the sales process.
Collaboration:
Work closely with the sales and marketing teams to align lead generation efforts with overall sales strategies.
Provide feedback on lead quality and campaign performance to the marketing team.
Collaborate with sales representatives to ensure smooth handoff of qualified leads.
Reporting and Analysis:
Track and analyze key performance indicators (KPIs) related to lead generation.
Prepare and present regular reports on lead generation activities and outcomes.
Identify trends and opportunities for improvement in lead generation strategies.
Campaign Management:
Assist in the planning and execution of lead generation campaigns, including email marketing, social media, and content marketing.
Monitor campaign performance and make data-driven adjustments to optimize results.
Coordinate with the marketing team to ensure consistent messaging and branding.
Industry Knowledge:
Stay updated on industry trends, market conditions, and competitor activities.
Continuously improve knowledge of the company’s products and services to effectively communicate value propositions to prospects.