Introduction

India’s logistics and supply chain sector is witnessing a revolutionary shift. From 10-minute deliveries by companies like Zepto and Blinkit to a surge in warehousing demand, the industry is evolving at lightning speed. Businesses are no longer just competing on speed—they are competing on efficiency, infrastructure, and real-time responsiveness. In this fast-paced environment, market research has become essential for making informed decisions and staying ahead of consumer expectations.

1. Quick Commerce: The New Frontier

Quick commerce (Q-commerce) is redefining the way consumers shop and receive goods:

• Market Size: Quick commerce GMV is expected to grow from ₹64,000 Cr in FY25 to ₹2,00,000 Cr by FY28.

• Consumer Expectations: Instant delivery options are driving higher purchase frequency and loyalty, pushing brands to rethink inventory and fulfillment strategies.

• Research Role: Market insights help businesses identify high-demand locations, optimize inventory distribution, and anticipate consumer behavior.

Q-commerce isn’t just about speed—it’s about smart delivery networks backed by data.

2. Warehousing Demand on the Rise

Warehousing is the backbone of any robust logistics system:

• Current Trend: India’s warehousing demand reached 20 million sq ft in H1 2025, marking a 33% YoY increase.

• Strategic Importance: Adequate warehousing ensures faster order fulfillment, reduces stockouts, and supports omnichannel strategies.

• Insights Impact: Research-driven location planning helps brands minimize transit time, optimize costs, and meet last-mile expectations efficiently.

Investing in the right warehousing strategy is no longer optional—it’s critical for fast commerce success.

3. Last-Mile Delivery: Meeting Real-Time Expectations

The final leg of delivery determines consumer satisfaction:

• Market Growth: Last-mile delivery is projected to expand from USD 6.5 Bn in 2024 to USD 24 Bn by 2033.

• Challenges: Urban congestion, delivery density, and changing consumer expectations require innovative solutions.

• Research Advantage: Brands leveraging insights can optimize routes, allocate resources effectively, and ensure timely delivery at scale.

Data-driven decisions make last-mile delivery not only faster but also smarter.

4. The Future of Smarter Supply Chains

The logistics sector is no longer just about moving goods—it’s about building resilient, adaptive, and intelligent supply chains:

• Predictive Planning: Using market data to anticipate demand surges and prevent bottlenecks.

• Infrastructure Optimization: Investing in warehouses, automated fulfillment centers, and fleet management based on research insights.

• Consumer-Centric Approach: Understanding evolving delivery expectations and tailoring services accordingly.

Smarter supply chains ensure that fast commerce doesn’t compromise quality, reliability, or efficiency.

Conclusion

India’s logistics and supply chain sector is entering a new era—faster, smarter, and data-driven. Quick commerce, rising warehousing demand, and last-mile delivery growth are reshaping the way businesses operate and consumers shop.

Market research is the key to staying ahead: it helps brands optimize operations, make informed investment decisions, and exceed consumer expectations.

The future isn’t just fast—it’s insight-powered, resilient, and ready for the next wave of commerce innovation.

How do you see fast commerce shaping the future of logistics?