Healthcare Client Strengthens Go-to-market Strategy with Robas Market Research Leadership
Indian Healthcare Startup Partners with Robas to understand the market of Remote Care and Home Care to solidify their go-to-market (GTM) strategy and improve their service value proposition with 100% accuracy
Exploring the Market for Herbal Hairwashes in India
The growing global inclination towards natural and chemical-free personal care products has paved the way for increased interest in herbal hairwashes. With India being a land rich in Ayurvedic and herbal traditions, many brands are now exploring ways to tap into both domestic and international markets.
Introduction:
Our client, a leading player in the herbal care space, sought to gain deeper insights into consumer behavior, preferences, and market potential for herbal hairwashes in India. The objective was twofold — to assess demand patterns within India across diverse demographic segments and to evaluate international interest, particularly among parents in the USA with children aged 2 to 17 years, for herbal haircare products of Indian origin.
To address these goals, a structured, data-driven approach was essential. Leveraging Computer-Assisted Web Interviewing (CAWI) methodology, the study was conducted with a dual-market focus, targeting both urban Indian consumers aged 18 to 99 years and US-based parents. The findings from this research would help the client align product development, marketing, and distribution strategies with the expectations of modern, health-conscious consumers.
Target Audience:
- USA: Parents with children aged 2–17 years old.
Sample Size: 100 respondents
Methodology: CAWI
Market: USA - India: General population aged 18–99 years
Sample Size: 1000 respondents
Methodology: CAWI
Market: India (urban regions)
Objectives:
Our client aimed to explore the herbal hairwash market in India, understanding consumer behavior and preferences toward herbal/natural haircare products. The study also included a US-based component targeting parents of children aged 2–17 years, evaluating their openness to Indian-origin herbal products.
Challenges Faced:
Ensuring a balanced regional quota distribution across India. Recruiting participants willing to discuss personal care routines. Completing the study within 5–7 business days.
Results & Delivery:
- Secondary Research identified that consumers residing in urban areas were more familiar and open to using herbal products.
- Targeting urban dwellers helped streamline respondent recruitment and improve sample quality.
- We implemented interlocking quotas to ensure demographic and regional balance.
- Continuous quality checks and prompt follow-ups helped us meet the tight timeline.
Outcome & Delivery:
✅ Delivered 1000 completed surveys in India within the timeline
✅ Ensured quota balance across all defined segments
✅ Collected 100 responses in the USA with high relevance
✅ Maintained high data quality, leading to excellent client feedback
✅ Submitted a comprehensive data report, supporting strategic decision-making
Conclusion:
With herbal haircare on the rise, our study shed light on how consumers across borders are embracing natural solutions. The results support stronger positioning and potential market entry strategies for herbal hairwash brands aiming to make an impact in both Indian and global markets.
Call to Action:
At Robas Research, we are dedicated to enhancing early childhood education and care through data-driven insights and community engagement. If you are a center worker, parent, or caregiver interested in improving the educational landscape for children, contact us today to learn how we can support your initiatives.
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