Healthcare Client Strengthens Go-to-market Strategy with Robas Market Research Leadership
Indian Healthcare Startup Partners with Robas to understand the market of Remote Care and Home Care to solidify their go-to-market (GTM) strategy and improve their service value proposition with 100% accuracy
Key Impact | Key Results Achieved:
• Successfully identified and surveyed 200 General Physicians (GPs) from stand-alone clinics and agencies in Patient Support Programs (PSP) in metro and tier 1 cities
• Overcoming challenges of locating GPs associated with PSPs in certain cities
• Achieved the required sample size within a tight 10-15 business days timeline
• Delivered innovative research strategy that yields cost-effective survey methodology to achieve top-notch sample quality and accuracy, thereby securing clients’ confidence and appreciation
About the Client:
Our client, an international healthcare/health tech startup based in India, is dedicated to improving healthcare services through innovative solutions. They are pioneering the use of remote care and home care services to enhance patient support programs (PSPs) in the healthcare industry. The eminent client wanted to understand the precedence of remote care and home care services.
Challenges:
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- Difficulty locating GPs associated with PSPs: in metro and tier 1 cities in a phased manner.
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- Lack of awareness about PSP programs among some doctors: In a few parts of tier 1 cities few doctors proclaimed that they hadn’t heard about the PSP program and the rest avowed that the PSP program has not been carried out in particular cities.
- Inconsistent PSP program availability in certain cities : Due to lack of consciousness of the program.
How Robas Research Solved This
We had a detailed discussion with our client regarding the complete requirements and based on this, the scope of the work was chalked out. We came up with the following:
Target audience:
General Physicians from stand-alone clinics and GPs from agencies in Patient Support Programs(PSP).
- The target criteria included GPs who served in both ‘Remote Care’ and ‘Home Care’ services in metro / T1 cities.
- The required sample size was 200 (100N each for PSP quota and 100N for standalone quota) and had to be collected within 10-15 business days of the timeline
Survey Methodology & Its Benefits:
We came up with Computer Aided Web-based Interview (CAWI) as the survey methodology to offer clients a tailored, clear, and guided survey experience for respondents, leading to enhanced data quality. Additionally, its cost-efficiency and time-saving features make it a valuable and practical choice for modern research endeavors.
The following are the benefits of CAWI:
Enhanced Clarity:
Structured questionnaires in the CAWI methodology are designed for optimal comprehension, contributing to increased response rates. The clarity in the survey structure empowers respondents to navigate questions effortlessly, fostering more accurate and meaningful responses.
Guided Participation:
CAWI allows for the inclusion of instructions within the questionnaire, acting as virtual guides for respondents. This feature compensates for the absence of an interviewer, helping respondents understand and complete the survey with greater ease.
Cost-Efficiency:
One of the notable benefits of CAWI is its cost-effectiveness. As the methodology operates electronically, there are no additional costs incurred for physical survey devices. This reduction in equipment costs contributes to overall survey affordability.
Time Savings:
The CAWI methodology provides real-time access to data for the administration database. This immediacy significantly reduces the time required for data analysis. Admins can efficiently gather insights and make informed decisions promptly, enhancing the overall efficiency of the research process.
Robas Research tackled these challenges head-on and devised a comprehensive strategy:
- Expanded the survey coverage to include tier 2 cities based on client recommendation.
- Ran the survey within our panel by leveraging a custom pre-screener to enhance city and quota targeting. This helped to meet the exact requirements of our client.
- Implemented a snowball methodology to access respondents effectively.
- Achieved a balanced sample proportion across all cities.
- Ensured top-notch sample quality through rigorous efforts to secure client trust and confidence
Detailed Impact/Metrics/Results Achieved:
Robas Research successfully surveyed 200 GPs, with 100 from stand-alone clinics and 100 from agencies in PSPs, within the specified 10-15 business day timeline.
Deployed Customized Web-Assisted Interviewing (CAWI) methodology for data collection, ensuring accuracy, and timeliness while widening target audience availability and efficiency.
Despite initial challenges, we expanded our coverage to tier 2 cities and used a snowball methodology to access respondents effectively. This approach allowed us to overcome the difficulties of locating GPs associated with PSPs in certain cities, as well as addressing the issue of awareness and availability of PSP programs.
The result was a well-balanced sample proportion across all cities, meeting the client’s requirements and expectations. Our dedication to sample quality and timely delivery earned us the client’s trust and appreciation.
In our client’s words, “I really appreciate your efforts and promptness to change strategy for getting the tricky speciality ‘GPs in PSPs’.”
