Healthcare Client Strengthens Go-to-market Strategy with Robas Market Research Leadership

Indian Healthcare Startup Partners with Robas to understand the market of Remote Care and Home Care to solidify their go-to-market (GTM) strategy and improve their service value proposition with 100% accuracy

Let’s talk — Send a message

Insights into Video Player Users, Online Shoppers, and Social Media Enthusiasts

Introduction:

Understanding the behavioral patterns of users across various digital platforms is pivotal in today’s data-driven world. This case study outlines our successful research project focused on gathering insights into the users of different video players, active online shoppers, and social media enthusiasts. The study aimed to provide actionable intelligence for the client, targeting a diverse and dynamic demographic in India.

Objective :

The primary objective was to explore user behavior within specific segments:

Users of Mini TV and MX Player.
Active online shoppers, including Amazon customers.

Active users of Instagram, YouTube, and Facebook.

Target Audience:

The research targeted the general population (Genpop), specifically individuals aged 18 to 45 years, across major Indian cities. The sample size was set at 1,280 respondents, ensuring robust and reliable data.

Methodology:

The study employed the CAWI (Computer-Assisted Web Interviewing) methodology, leveraging technology to reach a wide and varied audience efficiently.

Challenges:

One of the significant challenges faced was the recruitment of respondents who specifically use Mini TV and MX Player. This segment proved difficult to target within the general population, resulting in initial imbalances in the frequency distribution across the three study segments.

Solutions:

To address these challenges, we adopted a strategic approach:

Prioritized recruitment for the challenging quotas first, ensuring a 40% completion rate for Mini TV and MX Player users before focusing on the other segments.

Implemented parallel recruitment strategies to maintain balance across all segments.

Conclusion:

Our ability to navigate recruitment difficulties and deliver balanced, high-quality data highlights our commitment to excellence and client satisfaction. The insights gathered from this study provide valuable information about the behavior and preferences of video player users, online shoppers, and social media enthusiasts in India.

How Robas Can Help:

Robas Research offers tailored market research solutions to address complex challenges in diverse industries. With expertise in innovative methodologies, data collection, and analysis, we deliver actionable insights to drive informed business decisions.

Call to Action:

Partner with Robas Research to unlock the potential of your market insights. As one of the Top 20 Panel Companies recognized by Quirk’s, we specialize in delivering high-quality research tailored to your needs. Contact us today to learn how we can help you make informed decisions that drive success.

Contact Us:

Address:
Robas Research Private Limited
#155, Kumaran’s RV Arcade, 2nd Floor,
9th Main Road, Sector 6,
HSR Layout, Bengaluru – 560102, India

Contact:
080-49728004
+91 9663211123

Email:
rfq@ro-bas.com

Website:
www.ro-bas.com

Talk to an Expert
080-497-28004

Send a Message