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Study on the Popularity of K-Culture Among Teenagers
Introduction:
Our esteemed client sought to understand the popularity of Korean culture (K-Culture) among teenagers outside of South Korea. The study aimed to explore how deeply teenagers in the US, UK, France, Germany, and Australia engage with K-Culture and to derive statistically significant insights from a well-defined sample.
Target Audience:
The study focused on teenagers aged 15–19 years across five key markets:
- United States (US)
- United Kingdom (UK)
- Australia (AU)
- France (FR)
- Germany (DE)
Methodology:
The study was conducted online, allowing for rapid data collection while maintaining sample quality and diversity.
Sample Distribution:
Challenges Faced:
Difficulty in Reaching Target Age Groups: Capturing an adequate number of respondents aged 15–19 years in Germany and France proved challenging. A specific shortfall was identified in recruiting 15–19-year-old males in Frankfurt. Additionally, in Paris, there was a shortfall in respondents aged 20–29 years for both males and females.
Solutions Implemented:
- Secondary Research for Targeted Recruitment:
- We conducted in-depth secondary research to identify regions where Korean culture had a strong presence among teenagers.
- This research helped us pinpoint densely populated areas of Korean culture enthusiasts.
- Expanded Age Range in France and Germany:
- To supplement the 15–19 age group, we included respondents aged 20–29 years in Germany and France to capture broader K-Culture influence.
- Geo-Targeting for Efficient Sample Collection:
- Frankfurt and Berlin in Germany, along with Paris in France, were identified as having a high concentration of K-Culture followers.
- Special recruitment strategies were applied in these areas to overcome respondent shortfalls.
- Effective Execution Across Other Markets:
The target sample in the US, UK, and Australia was achievable within the stipulated time frame without additional measures.
Results & Delivery:
- After targeting specific areas in Germany and France based on secondary research, we successfully captured the required responses while maintaining sample quality.
- Despite initial recruitment challenges, we met the client’s sample requirements across all five markets.
- The entire data collection process was completed within three days, ensuring timely delivery.
- Our ability to quickly respond to challenges and adapt recruitment strategies earned us high client appreciation and trust.
Conclusion:
This study highlighted the effectiveness of targeted sampling strategies in reaching niche audiences, particularly in culturally diverse regions. The insights generated helped our client better understand the global influence of K-Culture among teenagers, reinforcing our reputation for delivering high-quality market research solutions efficiently and effectively.
How Robas Can Help:
Robas Research offers tailored market research solutions to address complex challenges in diverse industries. With expertise in innovative methodologies, data collection, and analysis, we deliver actionable insights to drive informed business decisions.
Call to Action:
Partner with Robas Research to unlock the potential of your market insights. As one of the Top 20 Panel Companies recognized by Quirk’s, we specialize in delivering high-quality research tailored to your needs. Contact us today to learn how we can help you make informed decisions that drive success.
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