The Singapore Market Study focused on the general population aged 18–69, targeting both males and females through Computer-Assisted Web Interviewing (CAWI). With a tight deadline of just 3–4 business days, the goal was to achieve 137 completed responses while maintaining precise age and gender splits. Conducted across Singapore, the study demanded speed, accuracy, and strategic execution. Our approach ensured high-quality data collection within the stipulated timeline.
Objective
- Hard-to-Find Younger Audience:
Reaching respondents aged 18 years was tricky. To navigate this, we smartly involved parental consent or targeting to reach the appropriate segment legally and ethically.
- Strict Quota Matching & Timeline Pressure:
With age and gender splits to adhere to, balancing quotas while racing against the clock was a significant task. - Maintaining Data Quality in a Compressed Timeline:
Collecting quality data without compromising the timeline demanded constant monitoring, adaptability, and proactive decisions.
Challenges:
- Parental Targeting for Under-18 Audience Access:
For the lower boundary of our age group (18 years), we leveraged parental outreach strategies to ensure legal compliance and better reach. - Planned Sample Distribution:
We implemented a smart sampling framework to maintain a strong in-field Incidence Rate (IR), resulting in efficient data gathering. - Real-Time Monitoring:
A dedicated team oversaw data flow, monitored quota fills, and took swift actions to balance underperforming segments.
Quality First, Always:
Every respondent was validated through our internal screening and verification processes, ensuring no compromise on data integrity.
Role of Robas Research
- ✅ All 137 completes were delivered within 4 business days — well within the timeline.
- ✅ All quotas were met with precision.
- ✅ Top-quality data, earning client appreciation and reinforcing their trust in our capabilities.
✅ The success of this project reflects our strategic planning, agile operations, and dedication to excellence.
Have a research project but not sure whom to contact and how to start? We got you covered! With the depth and breadth of research panels, and regional presence in the USA and India, Robas Research – one of the leaders in market research industries works with 20+ industries’ clients (B2B and B2C) such as Toyota, Bosch, CRISIL, Kantar, Big Basket, IPSOS and more!
Results Achieved
This project highlights how methodology meets agility. By combining innovative sample strategies, real-time monitoring, and an unwavering focus on quality, Robas Research once again proved its commitment to delivering insights that matter — on time, every time.
Frequently Asked Questions
The sample size of the study was 314.
The study used a targeted face-to-face interview methodology called “CAPI survey methodology”
The key challenges faced during the study included identifying the recent EV vehicle buyers’ brand, short project timeline, and area-wise quota.
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According to a report by Mordor Intelligence, the EV market in India is estimated to be worth USD 37.70 billion by 2028, growing at a CAGR of 46.38% during the forecast period (2023-2028).
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