Healthcare Client Strengthens Go-to-market Strategy with Robas Market Research Leadership
Indian Healthcare Startup Partners with Robas to understand the market of Remote Care and Home Care to solidify their go-to-market (GTM) strategy and improve their service value proposition with 100% accuracy
Understanding Sunscreen Buyers in Chile.
Understanding sunscreen buyers in Chile requires analyzing consumer behavior, preferences, and market trends. Factors like high UV exposure, growing skin health awareness, and seasonal demand influence purchasing decisions. Chilean consumers prioritize SPF protection, water resistance, and dermatologically tested formulas. Additionally, eco-friendly and reef-safe sunscreens are gaining traction. Market insights can help brands tailor their offerings to meet local needs effectively.
Introduction:
One of our premium clients sought to understand the requirements and preferences of sunscreen buyers in Chile. The study aimed to gather insights from individuals who had purchased sunscreen within the past 12 months.
Target Audience:
- General population aged 18-69 years in Chile
- Individuals who had purchased sunscreen in the past 12 months
- Required sample size: 1,200 respondents
- Timeline: 7-15 business days
Challenges Faced:
- Identifying and reaching respondents who had purchased sunscreen within the past year posed a significant challenge.
- The Chilean market is inherently difficult for large-scale sampling, which added complexity to the recruitment process.
Challenges Faced:
To overcome these challenges, we leveraged our robust panel and employed a customized pre-screener to precisely target the desired audience. This strategic approach ensured: Efficient and effective respondent recruitment A well-balanced sample outgo, leading to a healthy infield Incidence Rate (IR) Adaptability in meeting client requirements, as the client agreed to relax the sample size constraints for better feasibility
Results & Delivery:
- We successfully delivered 440+ completes within just three days, exceeding expectations in terms of efficiency.
- The sample quality was exceptional, reinforcing our commitment to data integrity and client satisfaction.
- The study concluded with 0% rejection, ensuring complete reliability of the collected data.
- The client’s positive feedback further validated our efforts:
“Many thanks for the aggressive push. Much appreciated.”
Conclusion:
This case study highlights our ability to navigate complex sampling challenges and deliver high-quality insights efficiently. Our strategic targeting and adaptive approach enabled us to meet client needs successfully, reinforcing our reputation as a trusted research partner.
Call to Action:
At Robas Research, we are dedicated to enhancing early childhood education and care through data-driven insights and community engagement. If you are a center worker, parent, or caregiver interested in improving the educational landscape for children, contact us today to learn how we can support your initiatives.
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