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Vaccine Study: Assessing Awareness of Pediatric Vaccines in India
Exploring how well parents and caregivers understand pediatric vaccines, their importance, and accessibility across diverse regions of India. Stay informed with insights that drive impactful healthcare strategies.
Introduction:
The objective of this study was to measure the awareness and understanding of pediatric vaccines, specifically focusing on their usage and the decision-making process among respondents in India. The survey was sponsored by a pharmaceutical company and adhered to market research codes of conduct to maintain high standards of data collection and analysis.
Study Details:
- LOI (Length of Interview): 10 minutes
- Sample Size: 360 respondents
- Geography: India
- Methodology: Online survey
- Target Audience: Individuals who are familiar with or involved in pediatric vaccination programs, with a focus on parents, caregivers, and healthcare providers.
Objectives:
The study aimed to understand the level of awareness regarding pediatric vaccines, their usage, and how decisions around vaccination are made. The findings were intended to help improve vaccine education and awareness campaigns.
Challenges Faced:
Alignment Issues:
The grid statements and radio buttons had alignment issues, which created challenges in maintaining a clean, user-friendly interface.
Quota Flow Management:
Ensuring the right quota was met for each respondent type as per the client's requirements.
Solution:
Advanced Scripting for Survey Look and Feel:
Custom scripts were implemented to improve the user interface, ensuring that the survey link's appearance was polished and professional.
Results:
- The study successfully captured valuable insights into pediatric vaccine awareness. The randomized image display and follow-up information helped maintain respondent engagement and provided rich, actionable feedback.
- The dynamic survey design led to a reduction in dropout rates, as respondents found the survey more interactive and engaging.
- The client was satisfied with the outcome, especially in terms of data quality and the ability to meet tight deadlines. Additionally, the client appreciated the early responses and approvals, which streamlined the process.
Conclusion:
The vaccine study provided crucial insights into pediatric vaccine awareness in India. By leveraging advanced scripting and incorporating visual content effectively, the study was able to engage respondents and deliver high-quality data in a short turnaround time. The flexibility and responsiveness to client requests ensured that the study met the pharmaceutical company’s expectations.
How Robas Can Help:
At Robas Research, we specialize in delivering high-quality, actionable insights to clients through tailored market research solutions. The vaccine awareness study exemplifies our ability to handle complex projects with tight deadlines while ensuring precision and innovation at every step.
Call to Action:
Partner with Robas Research to unlock the potential of your market insights. As one of the Top 20 Panel Companies recognized by Quirk’s, we specialize in delivering high-quality research tailored to your needs. Contact us today to learn how we can help you make informed decisions that drive success.
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