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Vehicle Study: Analyzing Vehicle Preferences and Usage in India
India’s dynamic automobile market reflects the country’s diverse preferences and evolving mobility needs. A Vehicle Study aims to analyze consumer behavior, preferences, and usage patterns across various vehicle segments. From two-wheelers to SUVs, understanding these trends provides key insights into market demands and innovation opportunities. This study also examines the impact of socio-economic factors and emerging technologies on vehicle choices in India.
Introduction:
The purpose of this vehicle study was to gain insights into respondents’ preferences for vehicles and their patterns of usage. Conducted offline with 200 participants across India, this study used Orion color research principles to explore various types of vehicles and the factors influencing consumer choices.
Objectives:
- To understand consumer preferences for different vehicle types and brands.
- To analyze usage patterns and the factors driving preferences in the Indian market.
- To provide actionable insights to automotive companies for product development and marketing strategies.
Methodology
- Survey Type: Offline
- Sample Size: 200 respondents
- Geography: India
- Target Audience: Consumers with vehicle preferences across multiple categories
Challenges Faced:
Image Handling Requirements:
Working with images, such as creating interactive and user-friendly features for image enlargement upon mouse hover, was challenging under the given deadlines.
Complex Grid Statements:
Aligning statements in grids alongside radio buttons presented a technical challenge for maintaining a smooth survey flow and data capture accuracy.
Solution:
Advanced Scripting and Tachistoscope Logic:
To gauge respondents’ preferences effectively, we implemented tachistoscope logic, which enables controlled, brief image displays for testing visual perception. This approach captured accurate responses related to vehicle likeability.
Results:
- The study captured rich data on vehicle preferences, including brand perceptions and reasons behind likeability.
- Randomized image displays and interactive questions reduced dropout rates and enhanced engagement.
- Open-ended responses provided deeper context, helping automotive companies better understand consumer sentiments.
Delivery and Client Feedback
- The study was delivered within the stipulated timeframe, meeting all client requirements.
- The client appreciated the quality of data collected and the innovative methodologies used, particularly the tachistoscope logic and interactive elements.
- Quick responses to client changes and quota management requirements further strengthened project outcomes, leading to increased client satisfaction and future collaboration opportunities.
Conclusion:
The vehicle study demonstrated how advanced methodologies can be applied to complex market research projects, providing valuable insights into consumer preferences and behavior. Robas Research’s commitment to excellence, innovative solutions, and timely delivery made this project a success.
How Robas Can Help:
Robas Research offers tailored market research solutions to address complex challenges in diverse industries. With expertise in innovative methodologies, data collection, and analysis, we deliver actionable insights to drive informed business decisions.
Call to Action:
Partner with Robas Research to unlock the potential of your market insights. As one of the Top 20 Panel Companies recognized by Quirk’s, we specialize in delivering high-quality research tailored to your needs. Contact us today to learn how we can help you make informed decisions that drive success.
Contact Us:
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Robas Research Private Limited
#155, Kumaran’s RV Arcade, 2nd Floor,
9th Main Road, Sector 6,
HSR Layout, Bengaluru – 560102, India
Contact:
080-49728004
+91 9663211123
Email:
rfq@ro-bas.com
Website:
www.ro-bas.com
