Primary Research
Primary research entails obtaining firsthand data through direct investigation by the researcher or commissioned data collection. This approach is crucial when tailored information is needed, as exemplified by companies conducting primary market research to understand customer perceptions, analyze market segments, and assess brand performance before and after a product launch.
We at Robas Research believe in adding value to our customer’s business life. We perform various primary market research studies catered to 20+ industries across the world, read on to know more about the type of research and our capabilities.
Introduction
With a track record of excellence, innovative methodologies, and a commitment to delivering actionable insights, Robas Research stands out among boutique market research agencies worldwide. Know more about why Robas Research would be your go-to solution for primary market research and delve into the diverse range of services we offer. Additionally, check our case studies that demonstrate our prowess in the field.
Why Robas Research for Primary Market Research?
Robas Research is your end-to-end primary market research partner, offering a comprehensive suite of services that cover every aspect of the research process. Here’s why you should choose us:
Full-Service Expertise
We handle every step of the research journey, from crafting survey questionnaires and in-depth interview guides to recruiting sample personas tailored to your needs. Our 11+ years of services also encompass scheduling interviews, data collection through various methods, and advanced data analytics.
We understand our clients better than anyone
From the beginning, we get into a call to understand the objectives, and challenges of our clients and ensure we craft personalized online and offline market research services that will suit their needs while also suiting their budget, from the start-up to small-medium sized business to enterprises and market research companies and consultant we work with all locally and globally.
AI-Powered Analysis
We leverage cutting-edge AI technology for automated data analysis, providing you with quick and accurate insights. This ensures that you receive actionable information promptly.
24/7 Support
Our commitment to client satisfaction extends beyond office hours. We offer round-the-clock support to address any questions or concerns you may have
Flexibility and Dynamism
Robas Research is known for its adaptable and hardworking approach. We tailor our services to meet your unique requirements and provide smart, dynamic solutions.
Industry Recognitions
We are proud to be certified by the top 20 survey companies, including Quirk Research (quirks.com). Additionally, we are members of industry organizations like MRSI (Market Research Society of India), Succeet Germany, and ESOMAR Congress, and hold ISO certifications. We are also recognized as a Great Place to Work.
Our Various Types of Primary Market Research Services
- Surveys: Traditional surveys provide quantitative data, making them ideal for studying large populations and trends.
- Qualitative Interviews: In-depth interviews delve into the intricacies of consumer behavior, opinions, and perceptions, allowing for a deeper understanding.
- CATI (Computer-Assisted Telephone Interviews): CATI is a highly effective method for gathering data via telephone conversations.
- CAPI (Computer-Assisted Personal Interviews): CAPI involves face-to-face interviews conducted using digital devices for data capture.
- AI-Enabled Spoken Interviews: Our advanced AI technology facilitates spoken interviews, enhancing data collection efficiency and accuracy.
- Online and Offline Market research: Our teams are experts in both online and offline market research services, making it customized and personalized as per the client; ‘s requirements.
When to Consider Each Service
- Surveys: Use surveys for broad data collection from a large and diverse audience.
- Qualitative Interviews: Employ qualitative interviews when you require in-depth insights, such as understanding motivations and emotions.
- CATI and CAPI: Opt for these methods when direct interaction with respondents is necessary for gathering specific information.
- AI-Enabled Spoken Interviews: Leverage AI for fast and precise data collection when dealing with a tech-savvy or remote audience.
