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Why you need a market researcher?


Covid-19 has had a vast impact not only on service-based businesses but also on product-based ones.

In these changing times, customers are changing mindsets, behaviours, and lifestyles to be able to adjust to the effects of a pandemic.

However, the pandemic is also encouraging new businesses to open and go online, in a way that is safe and efficient. Age-old businesses are finding opportunities for innovation and newer businesses are establishing a strong presence based on consumer needs. While some businesses are losing revenue, the ones willing and able to take risks are finding ways to keep going.

Market research

Even delivery services in India such as Dunzo are gaining popularity in this changing market with its unique set of demands. Swiggy launched Swiggy Go to provide additional service in a market that is afraid to go out.

But how are these businesses able to do what is necessary to stay afloat? Market research. Market researchers are also businesses that have had to move to an online platform to stay afloat. However, unlike a lot of organizations, their relevance has not declined. In fact, it has increased as it does in a changing market.

Through panels and online surveys, market researchers can establish the demands for your brand. They can help you understand what changes you need to make to reel in loyal as well as new customers.

At Robas Research, we provide a variety of services that help your business in these uncertain times. The best part? We are already an online institution so we can direct our complete focus to you and your needs.

For details on our services, visit our website: